About Us!

At Hydrate Me Please, our mission is to empower and elevate the hair care journey for women, men, and children of color. We understand the need for a healthy hair regimen tailored to our unique hair needs, and we're committed to providing thoughtfully made products and effective tools that nourish and moisturize.

Stylist April B, owner and founder of Hydrate Me Please!, created this line out of the need to serve the natural hair community, especially kinky and coily hair. There are many great products on the market. But even now, those of us with 4C natural hair still have the hardest time finding products that help retain moisture.

For too long, the Black community has faced stereotypes and stigmas that pushed us to conform to Eurocentric beauty standards instead of embracing and understanding our own beautiful hair. We're dedicated to changing that by sharing healthy hair techniques and creating products that make self-care hair care an effortless experience.

We're not just a hair care brand. We're a movement to restore confidence and self-assurance, so every person who uses our products can feel proud of their crown.

Hydrate Me Please offers moisture-focused products and complete hair care regimens built around real routines, for natural hair, locs, and protective styles. Through the stories and testimonials of our clients, we're helping redefine the landscape of Black hair care.

We take pride in changing the narrative around Black hair care and giving our community the knowledge and skills to care for and maintain their hair with confidence and pride. Together, we embrace the beauty of our hair and reclaim our power to define our own standards of beauty.

We look forward to helping you reach your hair goals.